To engage customers in conversations about the 4Cs of diamond quality and to educate them at the same time, GIA has now created a 4Cs app for iPad™ and Android® devices for retailers that want to use the latest technology.
Designed to be used at point of sale, the app features:
- Video and content that highlights the different aspects of the 4Cs
- Interactive tools to educate customers about how GIA grades color, clarity, cut, and carat weight
- Guidance on using the GIA grading scales, including how grades can affect a diamond's value
- Information about fluorescence, diamond treatments, synthetics and simulants
- Direct access to GIA Report Check - GIA's online database of GIA reports, where contents of a GIA report can be viewed and verified directly from an iPad or Android device