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Dive into the storied history behind GIA's creation of the 4Cs. Use this video to educate your sales staff and explain to customers the importance of the 4Cs as the universal method for evaluating a diamond.

Click below to view the preview video.

(no viral, no end video)

All GIA assets are intended for use in stores that carry gems with GIA reports and/or have professional staff trained by GIA and must be used in accordance with the usage guidelines prescribed by the terms of use.