GIA Diamond Origin Video
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Get an informative look at the world's most comprehensive gemological research program. For more than 80 years, GIA researchers have studied gems to develop new methods of detection, which inform the grading and analysis methods used by the GIA lab as well as the industry worldwide. Share with your sales staff to explain what sets GIA apart.
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All GIA assets are intended for use in stores that carry gems with GIA reports and/or have professional staff trained by GIA and must be used in accordance with the usage guidelines prescribed by the terms of use.