Play the informative 4- or 10-minute videos for your customers to help explain the 4Cs and how GIA grades diamonds. You may also want to share these videos with your sales staff to help educate them about GIA, the 4Cs and grading reports.

Click below to view the preview video.

All GIA assets are intended for use in stores that carry gems with GIA reports and/or have professional staff trained by GIA and must be used in accordance with the usage guidelines prescribed by the terms of use.